WSPA launches first stage of six-language website
Howard Lake | 12 June 2008 | News
The World Society for the Protection of Animals (WSPA) has launched a new website in the UK, with websites in six other languages due to be launched by September. The new site has been developed using SDL Tridion software.
WSPA is also using SDL Tridion to develop an extranet called Animal Welfare Online that is aimed at Animal Welfare organisations across the world who are members of WSPA. The site aims to improve information sharing across the world.
Mike Walton, head of digital at WSPA, said: “It’s important for us to embrace technology and web content management (WCM) as our websites are one of our most important marketing tools. We need to reach a global audience in multiple languages so it’s vital to use the best WCM technology available for managing global content to keep up the flow of long term donations.”
The Member Society extranet (Animal Welfare Online) will include a wide range of resources, from information on how to fundraise to detailed reports on animal welfare issues. Nearly 1,000 organisations in 153 countries will have access to it.
Terry Hall at SDL Tridion said: “A single bed of code was needed for the WPSA. With so many sites planned the charity needed a way to transfer information quickly. Previously teams were working on different systems around the world. Now there is a single strategic hub of information, accessible from anywhere in the world.”
www.wspa.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.