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Individuals use the Internet to fundraise for themselves

Individuals use the Internet to fundraise for themselves

The Internet Beggar has beaten many UK charities to the draw by accepting online donations for himself.

“I promise not to put your donations to good use. I’ll probably use the money to feed one of the habits that helps keep me here on the streets. But hey, at least you will think your helping.” So says the Internet Beggar who, incidentally, is set up to receive electronic payment by ecash.

Ironic social comment? Make-money-quick scheme? Humour? It’s not fundraising as we know it but it’s worth considering how this might affect donors’ perception of genuine charitable fundraising on the Internet.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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