Muchloved.com offers online in memoriam giving service
Howard Lake | 17 June 2007 | News
Muchloved, the charity that assists people who have suffered bereavement through the death of a family member or friend, has set up an online memorial site where charities can solicit in memoriam donations in a sympathetic and appropriate manner.
Muchloved.com is working with in memoriam fundraising specialists John Grain Associates Ltd to raise awareness of the potential of In Memoriam fundraising. They aim to help charities raise new funds in a respectful way whilst offering their supporters an opportunity to celebrate lives and remember loved ones.
Each tribute is free to set up, gets a unique URL address and has an optional donation facility where funds can be collected for a chosen charity by any provider, whether JustGiving, CAF or a bespoke inhouse donations page.
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If you choose to keep the tribute then there is a minimal hosting charge of £19 for 10 years or £39 for in perpetuity hosting.
Muchloved was set up by Jonathan Davies after he suffered two family bereavements in quick succession. He said: “One of the great things about the site is that the tributes have been designed to look beautiful regardless of what and how much content is added.”
John Grain Associates’s Director, John Grain, said: “We are delighted to be working hand in hand with Muchloved. Their offering is wonderfully appropriate and respectful, and we believe will greatly enhance the service charities are able to provide to their supporters who wish to commemorate a loved one with a tribute of this kind.
In November 2006, the company launched a free range of downloadable design ready creative templates for charities to use with their In Memoriam programmes.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.