nfpSynergy Internet seminar to feature US online fundraising case study
Howard Lake | 17 May 2007 | News
The next nfpSynergy Internet Seminar for Charities will feature a case study from Amy McGeever, owner of and lead consultant at Mesh Strategies and an online marketing and fundraising specialist.
At the event on 31 May 2007 in central London, Ms McGeever will present an integrated online fundraising case study from her recently completed project for the New York City-based public media and educational organisation, Thirteen/WNET New York. Results included a 38% growth in online revenue, and a 140% increase in email delivery rates (45,000 to 109,000).
She will be joined by Pauline Woolley (or Polly Widdershins as she is known in Second Life), formerly of Ruralnet UK, and now working on setting up Oxford University’s Second Life campus. She will talk about: ‘Second Life: a resource for not-for-profits?’
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She will discuss how Second Life can be used for fundraising, providing information in innovative ways, and for networking and development. She will also conduct a live demonstration and, in passing, she’ll share some tips on having fun as well.
This event is free but reservations are required. It will be held from 15.00-18.00 at the headquarters of the Royal Institute of Chartered Surveyors, 12 Great George Street, Parliament Square.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.