CLIC Sargent uses online affiliate marketing to recruit supporters
Howard Lake | 17 March 2007 | News
Children’s cancer charity CLIC Sargent is using online affiliate marketing network AffiliateFuture to recruit new supporters. It is offering £1 commission for each unique and valid sign-up on its website.
Like other charities, CLIC Sargent is clear that any online affiliate partners can not cause problems for its own online marketing, especially in terms of keyword buying, so site publishers must agree that “no affiliates may bid on our brand names or variations of the brand name”.
The campaign offers three different banner adverts – a 120×600 skyscraper, 468×60 banner, and 120×60 button advert. All of them say “every day 10 families are told their child has cancer. Can you help? Click here to help support children with cancer”.
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The adverts take the visitor to a dedicated site – www.donor-connect.org.uk – which focuses on securing registrations of people interested in helping the charity.
CLIC Sargent is one of a growing number of charities that are using or who have tested online affiliate marketing including Save the Children, Barnardo’s, Oxfam, Sight Savers International, the British Red Cross, and the Institute for Cancer Research.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.