Aspinall Foundation launches monthly giving Facebook app
Howard Lake | 3 June 2008 | News
The Aspinall Foundation have launched a new fundraising application on social network site Facebook. Developed with assistance from London-based BT agilemedia iDonate, the application enables Facebook users to purchase an Aspinall Foundation roundel for a suggested donation of £1.50.
In addition to donating, users can choose to send the badge to a friend as a gift to spread the charity’s message further.
The badge includes a monthly giving element. It remains on the user’s profile for one month, after which it can be renewed with a further donation, enabling the user to pledge an ongoing commitment to the work of the charity.
All payments via the application are securely processed by BT iDonate.
Sarah Tite, Fundraising Manager at The Aspinall Foundation said: “Working with BT on the Facebook application is enabling us to potentially reach not just 8 million people in the UK but the 70 million users worldwide. We are pleased that BT chose to support us in this way.”
www.facebook.com/apps/application.php?id=10658278506
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.