Creative Commons launches viral video fundraising campaign
Howard Lake | 12 November 2006 | News
Creative Commons, the group that campaigns for “reasonable, flexible copyright”, is trying to raise funds through online video sharing. It claims this is a “new fundraising model” and that it is the first nonprofit organisation to raise money in this way.
The campaign group has uploaded several of its short videos which explain what the group is trying to achieve to video-sharing site Revver. Appropriately Revver uses Creative Commons licenses to help creators make money from their work.
Revver attaches a short advert at the end of each video on its network. When a viewer clicks on the ad, Revver splits the resulting ad revenue with the video’s creator. Instead of the usual 50/50 split, Revver is passing 100% of the income to Creative Commons until the end of its fundraising campaign on 31 December 2006.
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Creative Commons are encouraging supporters to watch their “Revverized videos”, or help the campaign by embedding them on their blog, MySpace page, or website. “Watch our videos and we get paid” they explain.
To ensure their adverts get viewed they have also made ad-free versions.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.