Publicis Dialog Wins Children's Society DRTV account
Howard Lake | 8 February 2006 | News
In its 125th anniversary year, The Children’s Society is embarking on DRTV advertising for the first time, and has appointed Publicis Dialog to handle the activity.
The charity’s television fundraising campaign will highlight its work with some of the UK’s vulnerable children.
Publicis Dialog will create and test a 60 second TV commercial on terrestrial TV and satellite in mid March 2006. The aim is to secure both one-off donations and monthly subscriptions from viewers.
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Interactive and direct response TV specialists Publicis Dialog created “the world’s first and most awarded truly interactive TV ad” – V.O.D.K.A. – for the Depaul Trust in 2003.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.