Convio reports 250% growth in online donations in 2005
Howard Lake | 30 December 2005 | News
American online constituent relationship management solutions (eCRM) provider Convio reports that its nonprofit clients have increased their online income by 250% during 2005 compared to 2004.
Aggregate data from Convio’s 450 customers shows a “steep rise in use of the Internet for fundraising, advocacy, constituent communications and other activities”. From 1 January to 30 November 2005, Convio’s nonprofit organisation clients used its tool to:
* raise more than $230 million online
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* send more than 300 million emails, more than double the 2004 volume;
* add nearly 16 million online constituents to their databases, an increase of more than 80% compared to aggregate growth last year;
* persuade constituents to send more than 1.8 million advocacy action alerts, nearly a threefold increase compared to 2004.
Although the Southeast Asia tsunami and Hurricanes Katrina and Rita contributed to this year’s large increase in online donations, if you remove disaster-related donations, Convio’s customer base has still “more than doubled the amount of funds raised online in 2005 year-to-date compared to 2004”.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.