Oxfam reaffirms its affiliate marketing terms in relation to tsunami keywords
Howard Lake | 11 January 2005 | News
Oxfam has reminded affiliate website owners of its terms and conditions, in particular regarding promoting Oxfam’s emergency appeal following the Asian tsunami disaster.
Oxfam used its affiliate network partner DGM UK’s affiliate email newsletter to remind its affiliate partners of what they were permitted to do.
Oxfam reminded them that “pay per click activity on the Oxfam brand is forbidden. Any publishers found bidding on ‘Oxfam’ in Google Adwords or Overture, will be removed from the program with immediate effect.”
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The charity added that it asked its affiliate sites “to refrain from using promotional text relating to the Tsunami appeal in conjunction with any dgm Oxfam links”. It explained that “Oxfam links do not mention the current events and the links take the user to the standard donation page rather than the Tsunami appeal page, created by the DEC.”
Oxfam concluded by reporting that it was currently coordinating its own advertising campaign in conjunction with other advertisers for the Tsunami appeal.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.