Meningitis Trust launches cold DM campaign on aftercare
Howard Lake | 14 June 2004 | News
The Meningitis Trust is targeting 42,000 recipients with a cold direct marketing campaign highlighting the fundamental need for aftercare to support people who have suffered from the disease.
The pack takes “a hard-hitting approach without using shocking tactics”, according to the charity. It demonstrates how the Trust helps people to rebuild their lives and overcome problems that can be caused by meningitis. Around one in seven people who survive meningitis suffer after effects, which can include amputation, deafness, eyesight problems and brain damage.
“Many people are unaware of the long term effects that can be caused by meningitis,” said Angela Dudley, Deputy Chief Executive at the Meningitis Trust. “We really need to increase our database of donors to enable us to recruit more nurses to meet the growing demand for support.”
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The campaign is being handle by direct marketing agency TDA. Jamie Taylor, Account Director, said: “The campaign will target parents and grandparents of under-fives. Children in this age group are more likely to suffer from long-term ill health if they contract meningitis. The main objective of this campaign is to demonstrate that as more people are surviving meningitis, there is an ever greater need for support.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.