Not-for-profit sector Action Planning has rebranded itself and launched its new look on its website.
The consultancy consulted staff and clients as part of their branding technique.
The redesigned website presents details of the consultancy’s work; its programme of conferences, seminars and training sessions for the next twelve months; and senior positions in the sector for which they are recruiting.
The rebranding features the new “waymark” logo which, the consultancy says, is designed to represent the place where, on any organisation’s journey, Action Planning can be brought in to help.
The logo is supported with the new strap line ‘Let’s start from here’ and the journey theme is presented in a range of pictures and illustrations on the site.
Founder and Chairman of Action Planning, David Saint said: “For us and for our clients this is not about a logo, a name or a strap line. This is about the essence and spirit of the organisation and how we communicate that both internally and externally.”