PURE to handle Concern Worldwide's donor development calling
Howard Lake | 17 March 2008 | News
Concern Worldwide has selected creative telephone fundraising agency, PURE, to carry out its donor development calling. PURE will begin by contacting a selection of the charity’s regular givers and ask them to increase the value of their donations.
The main creative ‘hook’ for the telephone calls will be a focus Concern Worldwide’s holistic approach to international development.
Jon Eserin, PURE’s Strategy and Development Director said: “Many of PURE’s fundraisers are extremely passionate about the issues surrounding Concern’s work. I am confident that this will translate into a successful long term working relationship between PURE and Concern.”
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PURE works with over 60 clients including Marie Curie Cancer Care, the Royal British Legion, Greenpeace and the World Society for the Protection of Animals.
www.pure-ltd.co.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.