Sense launches its first cause related marketing campaign
Howard Lake | 20 March 2004 | News
National deafblind charity Sense has launched its first cause related marketing deal with the leading bagel maker, Bagel Factory.
Bagel Factory, suppliers of the 2004 Flora London Marathon, approached Sense because it is one of the official charities for this year’s race.
Bagel Factory will be donating £2 to Sense for every ‘Bakers Dozen’ pack it sells until April 18 2004. This initiative will continue until June for customers who have a promotional coupon. Bagel Factory will also be supplying free bagels to the Sense marathon team at the charity’s post race reception. A Bakers Dozen pack contains 13 fresh baked bagels and cost £6. All of Bagel Factory’s outlets are running this promotion (excluding Bagel Factory at Harrods).
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Catrin Edwards, Corporate Partnerships Manager at Sense, said: “We hope this initiative will form a basis for Sense to extend its cause related marketing portfolio. We are now actively looking for other companies interested in launching similar campaigns with Sense in the future.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.