Will aggregation affect income streams?
Howard Lake | 13 August 2000 | News
Many charities have not been quick to attempt to earn revenue online from personalisation and syndication of their unique content. Unfortunately new services being launched could bypass those models anyway.
Many charities have not been quick to attempt to earn revenue online from personalisation and syndication of their unique content. Unfortunately new services being launched could bypass those models anyway.
Aggregation services such as Octopus.com, Yodlee.com, and OnePage.com are offering users the ability to create personalised homepages, pulling in an array of information from almost any Web site the user wants. This could in theroy include their favourite charity’s site.
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Charities might cry “foul” in terms of intellectual property theft, but many publishers are choosing to work with rather than against these aggregators. But of course, presenting your charity’s information on another site could affect some of the current income streams such as banner advertising. On the other hand, if these companies are offering better, more relevant services than your charity can, should you be standing in your donors’ way?
Visit Yodlee.com and OnePage.com to see examples of this trend in action. Do you see threat or opportunity?
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.