Sight for sore eyes
Howard Lake | 23 November 1998 | News
The Guardian Online can provide a useful source of free publicity to a charity’s Web site. In almost every week’s Netwatch section there is a listing of a charity’s Web site. UK Fundraising itself was featured there back in the summer of 1995. The Online reviewers are not, however, afraid of offering negative criticism of these sites, so it is as well to make sure your charity’s Web site can withstand their sharp eye. The Refugee Council’s site was featured on 19 November, and although the Council itself received positive treatment for its work, its Web site didn’t. “A shame… that the typefaces are blurry”, wrote reviewer Karlin Lillington. “Surely content should be valued over artiness?”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.