Internet fundraising from anoraks – of course
Howard Lake | 8 April 1998 | News
How do you raise funds on the Internet? From anoraks of course. Shelter and First Direct are running an online fundraising appeal based on the amusing idea of getting rid of the Internet’s image as the home of computer-nerd ‘anoraks’. And what better solution than to take your anorak to a Shelter charity shop so that it can be used or sold to help Shelter’s work with the homeless? A First Direct spokesperson said of their Anorak Amnesty, “We believe the time has come to dispose of the ‘anoraks’ and at the same time support a good cause”.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.