I’ve been tasked with lookingat text donating.
I’ve got some good links:
However, not many charities (that I can find) seem to offer SMS donations.
Is there a reason for this?
If your charity does offer SMS donations, then could you let me know please?
David & Conor,
I hope you were both pleased with the recent news from O2 & Vodafone that they will now pass 100% of tbhe text donations to the charity.
Text donations have now really come of age.
To learn more, follow the links below.
The charity short codes introduced last year are proving to be very successful when used in the right way.
At Vir2 we are the market leader with over 200 clients and 5 years of sector experience. We have helped over 25 of the top 100 charity brands to make money from text donation. We would be happy to discuss some of the success stories that we have. The main thing to remember is that text is just a payment mechanism and that to trigger a donation you first have to create the desire to give which requires good fundraising. Too many charities have a “field of dreams” mentality where they think that just providing a text service will make people give. Good campaigns, well targeted with the right ask make people want to give. Technology no matter how excited the salesman is will not bring in a single donation without a properly thought out campaign.
For examples of good practice take a look at some of the tube adverts that our client Action Aid run or this advert from our client Breast Cancer Care http://www.youtube.com/watch?v=LXBjclsuwyQ
Text donation is a micropayment solution it should not be expensive. We think it fits into the payment and fundraising tools as quick, cheap and easy solution. If it costs more than a cup of coffee a day then your talking to the wrong provider.
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