Fundraising news, ideas and inspiration for professional charity fundraisers

Text donations

Posted on 28 May 2008 at 11:00 am
Viewing 5 posts - 1 through 5 (of 5 total)
  • Anonymous
    28 May 2008 at 11:00 am #3149

    I’ve been tasked with lookingat text donating.

    I’ve got some good links:

    However, not many charities (that I can find) seem to offer SMS donations.

    Is there a reason for this?

    If your charity does offer SMS donations, then could you let me know please?



    30 May 2008 at 1:52 pm #10507


    What I have found is the cost is prohibitive. 33% in that first link, its just kind of high.

    Would be interested in hearing how you get on in your research, would you post on my blog when you have more information

    29 July 2010 at 9:35 am #11234

    David & Conor,

    I hope you were both pleased with the recent news from O2 & Vodafone that they will now pass 100% of tbhe text donations to the charity.

    Text donations have now really come of age.

    To learn more, follow the links below.

    David Hoy,

    instaGiv Blog
    Join us on Facebook

    29 October 2010 at 11:12 pm #11268

    The charity short codes introduced last year are proving to be very successful when used in the right way.
    At Vir2 we are the market leader with over 200 clients and 5 years of sector experience. We have helped over 25 of the top 100 charity brands to make money from text donation. We would be happy to discuss some of the success stories that we have. The main thing to remember is that text is just a payment mechanism and that to trigger a donation you first have to create the desire to give which requires good fundraising. Too many charities have a “field of dreams” mentality where they think that just providing a text service will make people give. Good campaigns, well targeted with the right ask make people want to give. Technology no matter how excited the salesman is will not bring in a single donation without a properly thought out campaign.
    For examples of good practice take a look at some of the tube adverts that our client Action Aid run or this advert from our client Breast Cancer Care
    Text donation is a micropayment solution it should not be expensive. We think it fits into the payment and fundraising tools as quick, cheap and easy solution. If it costs more than a cup of coffee a day then your talking to the wrong provider.

    24 February 2011 at 11:23 am #11306

    Watch this short 90 second video, find out how much you can receive from a text donation, how easy it is to integrate & where to find out more

    instaGiv in 90 seconds (video)

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