Why did the Ice Bucket Challenge do so well?
By Guest blogger on 6 March 2019Back in the summer of 2014, the internet was awash, almost literally, with videos of people...0RAICES viral Facebook Fundraiser tops $20m
By Melanie May on 28 June 2018The viral fundraising campaign raising money for immigration legal services provider RAICES has raised over $20...Social Movements for Good: How Companies and Causes Create Viral Change
By Howard Lake on 14 October 2016#firstfiver: how charities responded to a simple fundraising idea
By Howard Lake on 27 September 2016The #firstfiver campaign started by John Thompson to encourage people to donate their first new polymer...Contagious: Why Things Catch on
By Howard Lake on 21 September 2016Songaminute man raises over £75k for Alzheimer’s Society
By Melanie May on 17 August 2016A man with Alzheimer’s and his son whose videos of their carpool karaoke sessions have gone viral...Human Appeal shoe video receives over 1m views in one week
By Melanie May on 8 March 2016A Facebook video released by Manchester-based humanitarian aid charity, Human Appeal, that shows a Syrian refugee child...Resource Alliance online debate asks have viral campaigns had their day?
By Howard Lake on 13 March 2015Are viral campaigns such as the ALS Ice Bucket Challenge and No Make-up Selfie had their...Contagious: How to Build Word of Mouth in the Digital Age
By Howard Lake on 2 May 2014Whether you’re a major company trying to increase sales, a local restaurant trying to raise awareness,...Viral Marketing: The Science of Sharing
By Howard Lake on 2 November 2013Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising...Pushing the fundraising boat out
By Kevin Baughen on 28 February 2013This week’s blog is dedicated to a small group of charities who are trying different things...The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
By Howard Lake on 2 February 2013Remember The Extreme Diet Coke & Mentos Experiments video from September 2006? That was Stephen Voltz and...