Why did the Ice Bucket Challenge do so well?
Back in the summer of 2014, the internet was awash, almost literally, with videos of people...0
RAICES viral Facebook Fundraiser tops $20m
The viral fundraising campaign raising money for immigration legal services provider RAICES has raised over $20...
Social Movements for Good: How Companies and Causes Create Viral Change
#firstfiver: how charities responded to a simple fundraising idea
The #firstfiver campaign started by John Thompson to encourage people to donate their first new polymer...
Contagious: Why Things Catch on
Songaminute man raises over £75k for Alzheimer’s Society
A man with Alzheimer’s and his son whose videos of their carpool karaoke sessions have gone viral...
Human Appeal shoe video receives over 1m views in one week
A Facebook video released by Manchester-based humanitarian aid charity, Human Appeal, that shows a Syrian refugee child...Resource Alliance online debate asks have viral campaigns had their day?
Are viral campaigns such as the ALS Ice Bucket Challenge and No Make-up Selfie had their...
Contagious: How to Build Word of Mouth in the Digital Age
Whether you’re a major company trying to increase sales, a local restaurant trying to raise awareness,...
Viral Marketing: The Science of Sharing
Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising...
Pushing the fundraising boat out
This week’s blog is dedicated to a small group of charities who are trying different things...
The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
Remember The Extreme Diet Coke & Mentos Experiments video from September 2006? That was Stephen Voltz and...
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