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Human Appeal shoe video receives over 1m views in one week

Amaar human appeal
Human Appeal shoe video receives over 1m views in one week

video released by Manchester-based humanitarian aid charity, Human Appeal, that shows a Syrian refugee child in need of a pair of shoes was viewed over a million times in its first week and reached 3.7 million people.

The video, which is also available on YouTube is entitled “All I want is a pair of shoes…” and went live on Human Appeal’s official Facebook page on Saturday 19th February.

The video contains real footage from the Mafraq refugee camp on Jordan’s border with Syria. In the footage, Human Appeal’s partnership manager, Omar Ali introduces Amaar (pictured), a barefooted three-year-old refugee boy living in the camp and explains how he has outgrown his boots and no other footwear has been found for him.

The video then shows the charity providing Amaar with new shoes and the little boy playing football while Ali’s commentary says: “Every single child and orphan in this camp, we have now provided them with brand-spanking-new shoes.”

 

Othman Moqbel, CEO of Human Appeal, said:

“When content like this becomes so popular it provides the work we do, in places like the refugee camps of Jordan, with immeasurable support. Not just in the spike of donations, but the heightened awareness and empathy for the people on the ground. The challenges that the people in the refugee camps face are unimaginable, but videos like this help us come a little closer to being able to imagine their hardship.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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