Vosene in Twitter hashtag fundraising campaign for NSPCC
Howard Lake | 21 June 2012 | News
Haircare brand Vosene is combining Twitter with the attraction of a pop star singing in the shower to help raise funds for NSPCC.
The company is holding a live event on 3 July with Blue’s Duncan James in which he will sing personalised songs from a shower.
Fans can follow @VoseneUK and tweet a request including the #VoSing hashtag from Wednesday 20 June until 15.00 on Tuesday 3 July to stand a chance of being personally serenaded.
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For every follow and tweet including #VoSing received until 23:59 on 3 July, Vosene will donate £2 to the NSPCC, the company’s chosen charity, up to a maximum of £10,000.
Tweets can be for a special occasion, “good luck” messages or simply a “hello”. They will be selected at random for James to sing.
NSPCC Head of Corporate Partnerships, Svetlana Kirov, said: “It’s a really fun campaign, and I hope that our supporters and all Duncan James’ fans across the country get tweeting to help Vosene reach their fundraising target!”
www.vosene.co.uk/vosing
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.