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Twitter ask on a train gets @RioFerdy5's involvement

Twitter ask on a train gets @RioFerdy5's involvement

Here's another example of the power of when combined with a dose of serendipity and a willingness to ask.

Manchester United footballer Rio Ferdinand last week agreed to support charity Danceaid after he was contacted via Twitter on a train journey. Michelle Clark spotted him on a train and shared the news with her friend via her mobile. One friend, Danceaid founder Laura Wilson, urged her to tell Ferdinand about the charity.

Although Clark did not pluck up the courage, Wilson then tweeted directly to Ferdinand, asking him to make contact with Clark on the train. A rather surprised Clark then found herself being approached by Ferdinand who agreed to help the charity.

You can follow the process of the interaction via this collection of tweets, reading from the bottom to the top. Click on the image to enlarge it:

Impressive stuff from Rio Ferdinand (start reading from below... on Twitpic

While not all celebrities might react so positively, this example does demonstrate the value of being able to respond to unexpected opportunities and of the ability to communicate directly via Twitter.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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