New DRTV ad in Save the Children's No Child Born to Die campaign
Howard Lake | 27 April 2011 | News
Save the Children has launched the next stage in its No Child Born to Die campaign, featuring new creative for a targeted DRTV ad, door drops and banner ads. The campaign, launched in January 2011, is the largest in the charity’s history.
The new DRTV ad was launched this week, which is Save the Children Week. Called “The Longest Journey”, the advert focusses on getting a child to the age of five. It uses key moments in a child’s development, such as her/his first steps, first smile and first day at school. The charity hopes it will help it to appeal to new audiences.
Two different door drops will be distributed across the country at the same time. The banner ads will appear on sites including Guardian online and MSN, and they are expected to receive 11 million impressions.
“No Child Born to Die is Save the Children’s new rallying cry to the public to help reduce the millions of needless child deaths every year”, said Tanya Steele, Save the Children’s Director of Fundraising.
“Launching this new campaign has been the ideal opportunity to revitalise how we talk about saving children’s lives, focusing on the critical first five years of a child’s life. Our campaign brings alive the vulnerability of all children everywhere as they take their first steps, and of the common joy felt by mothers and fathers as a child grows up”.
www.savethechildren.org.uk
Related posts
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.