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WaterAid airs new donor acquisition TV ad

Howard Lake | 10 October 2011 | News

WaterAid this week airs a new direct response TV advert designed to boost the organisation’s profile and recruit new donors to fund its work.
The advert, created by fundraising and campaigning communications specialists The Good Agency, tells the story of Jean, a young Rwandan boy who has no choice but to drink dirty water, and highlights the work being done by WaterAid around the world to help put a stop to this.
The Good Agency worked with production partner Eye to Eye to create the advert.
The Good Agency has been working with WaterAid to boost the creative elements of their acquisition activities, focusing on integrating across multiple channels including press and online.

View the advert


Matthew Sherrington, Managing Director of The Good Agency, said: “Working with WaterAid on this brief has allowed us to deliver a truly integrated campaign that drives brand awareness as well as response. We understand the challenge of direct response TV, know what motivates people to give, and how to connect them to the cause.”
www.thegoodagency.co.uk

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