Co-op raises £3.7m for RNID
Howard Lake | 10 February 2011 | News
The Co-operative has raised £3.7 million for deafness and hearing loss charity RNID, its charity of the year, beating its original £2 million fundraising target.
This is a record donation for RNID, and the largest amount ever raised for one charity by The Co-operative’s family of businesses, including food retail, banking and insurance, travel, pharmacy and funerals.
The money was raised throughout the year by thousands of Co-operative staff from a variety of events and activities from cycles, walks, mountain climbs, parachute jumps and a Santa Dash. The money will fund the expansion of the charity’s Hear to Help service. Hear to Help trains volunteers, many of whom have a hearing loss, to provide support to hearing aid users in their local communities.
www.rnid.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.