Fundraising news, ideas and inspiration for professional charity fundraisers

Yorkshire Building Society chooses RNLI as charity of the year 2012

Yorkshire Building Society chooses RNLI as charity of the year 2012

The Yorkshire Building Society, the UK’s second largest building society, has chosen the Royal National Lifeboat Institution (RNLI) as its for 2012.

The fundraising has already got underway, with building society staff getting involved on the RNLI’s SOS Day, the charity’s biggest fundraising event of the year. At the society’s headquarters in Bradford, senior managers including new chief executive Chris Pilling spent the day trapped in a lifeboat, having buckets of water thrown at them by staff, and were only let ‘ashore’ after they had phoned a string of contacts in the financial services to raise money for the charity.

In addition, staff at 178 branches of the Yorkshire Building Society around the UK were wearing Spots Or Stripes for the day. Many received visits from RNLI volunteer crew to help with the fundraising.

The Yorkshire Building Society fundraising campaign is called ‘Come Rain Or Shine’, to reflect the fact that RNLI volunteers head out to sea to rescue people whatever the weather.

The Yorkshire Building Society Charitable Foundation will also make a contribution to the total raised.

The RNLI was chosen as the charity of the year through a vote of the society’s members. Last year, Yorkshire Building Society staff raised £175,000 for the 2011 Charity of the Year, Alzheimer’s Society.

www.ybs.co.uk

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.

Before you go…

Let us keep you up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy policy]
" />