Home Retail Group raises £550,000 for BHF in six months
Howard Lake | 15 January 2009 | News
Home Retail Group, owner of Argos and Homebase, has raised more than £550,000 for the British Heart Foundation (BHF) in the first six months of their partnership.
This weekend sees the launch of Argos’ 2009 spring/summer catalogue, and is expected to be one of the busiest fundraising weekends of the year for the retailer. Over 400 BHF volunteers will be present in most of its UK stores to collect donations and talk about the charity’s work.
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The partnership launched on 26 July 2008 to coincide with the release of the 70th Argos catalogue, and £11,000 was raised through Argos stores on the first day the catalogue was available to customers. By the end of the first two weeks of the partnership, £55,000 had been raised.
The target for the two year partnership £2 million.
www.argos.co.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.