Black Friday with a difference: the round up
Melanie May | 23 November 2017 | News
Black Friday is tomorrow (24 November), swiftly followed by Cyber Monday and #GivingTuesday. A number of organisations are using Black Friday for good as well as running price promotions, and donating some or all of their own profits to charity. Some charities are putting on their own promotions too. Here’s a round up of some of the activity going on.
1. Ethical Superstore
Ethical Superstore is pledging to donate items to Newcastle Foodbank for every order it receives over £30 from 21 November until midnight on 28 November. The Gateshead store offers a range of ethical alternatives to household and grocery products. 2017 will mark the third year of this campaign which has seen over 3,700 items worth £4,000 donated to date.
Our Food Bank Friday offer has launched. 20% off your order and we donate an item to @WEFoodbank with every order over £30!
Visit: https://t.co/9X3Qbjm0h6#foodbank #BlackFriday pic.twitter.com/P9uqKfan5zAdvertisement
— Ethical Superstore (@ethicalstore) November 21, 2017
SEE ALSO: Fatface counters Black Friday with Thanks for Giving campaign
2. IVALO
On Black Friday, IVALO is launching its first Everlasting Friday, which will see it donate all sales commissions made on the day to Labour Behind the Label organisation.
We want to be part of sustainable consumption. That is why we are involved on Everlasting Friday with IVALO!
On 24th of November IVALO will launch the first-ever Everlasting Friday. We will be making a statement that we won't be supporting the mass-cons… https://t.co/W9Cb53b0RL pic.twitter.com/P7mYABxraI
— Crea Iloa Oy (@CreaIloa) November 20, 2017
3. Slumbersac
As well as offering its customers savings, Slumbersac is donating a percentage of its profits to charity on Black Friday as part of its ongoing partnership with B1G1. It is giving the money to three B1G1 projects, based in Kenya, Cambodia, and Moldova, including this blindness prevention programme: Giving the Gift of Sight to a Child in Need.
#charitytuesday – Don't forget Black Friday: You Save, We Give! @B1G1
@londonmums #YouSaveWeGive #BlackFridayCharity #slumbersac #BlackFriday #BlackFriday2017 #charity #giving https://t.co/7C8oPfiPGU pic.twitter.com/IOsCDrrHHt— Slumbersac (@slumbersacuk) November 21, 2017
4. One Mama One Shed
One Mama One Shed is donating 100% of its profits to Alzheimer’s Society.
https://twitter.com/OneMamaOneShed/status/933307479102054400
SEE ALSO: Nine kinds of fundraising activity on Black Friday
5. Great Outdoors Galway
Great Outdoors Galway is donating 10% from every sale to local charity Ability West.
On Black Friday 10% of every sale in @OutdoorsGalway will go to @abilitywest a local charity supporting people with intellectual disabilities.
Come by the shop to find out more! #blackfriday #abilitywest #charity #galway pic.twitter.com/ADE8J2xkm3
— Booley (@WildGalway) November 8, 2017
6. Pretty Luscious Lippy
Pretty Luscious Lippy is donating 5% of any sale made and paid for on Black Friday to the special baby care unit at Southend University Hospital.
@SouthendNHSCh @SouthendNHS A Black Friday deal with a difference – 5% of any orders taken and paid for on Friday will be donated to the Special Baby Care Unit which is @SOUTHENDVOX charity of the year. pic.twitter.com/bo0j6oDGdg
— PrettyLusciousLippy (@PLusciousLippy) November 22, 2017
7. Montezuma’s
Montezuma’s is donating instead of discounting this Black Friday, giving to its favourite charity Children on the Edge.
https://twitter.com/montezumas/status/933054915659870209
8. AmazonSmile
Lots of charities are also reminding people to shop through AmazonSmile on Black Friday to earn them a donation. Shoppers just have to select a charity and Amazon will donate 0.5% of eligible AmazonSmile purchases to it.
This #BlackFriday, please go to https://t.co/dn05U3rghm and @amazonsmile will donate to National Autism Association! pic.twitter.com/PJBdZWB7sN
— National Autism Association (@NationalAutism) November 22, 2017
9. Savoo
Savoo, which lets consumers donate to charities for free when they shop through its search engine, is donating double for every purchase made by its customers.
Black Friday is nearly here and our friends at @savoo are donating double on every purchase made by their customers. This means 100% commission on every purchase will go straight back to Rainbow Trust if you select us as your charity of choice when you register! pic.twitter.com/8lj8bbch84
— Rainbow Trust Children’s Charity (@RainbowTrustCC) November 22, 2017
10. Oxfam
Oxfam is running a five-day promotion with its Black Five-Day Sale, discounting items in its online shop from 23- 27 November. The price discount moves from 40% to 5% across the event.
11. WWF UK
WWF is thanking its supporters with an offer of a 20% discount off all products for its panda-inspired Black & White Friday event, along with free postage and packing. The offer is valid from 22-27 November.
12. 52 Lives
“UK kindness charity” 52 Lives is inviting people to donate via its Amazon wish lists on Black Friday to help vulnerable parents and children across the UK this Christmas.
Set up in 2013 by Jaime Thurston, 52 Lives is a charity which aims to connect people in need directly with strangers who want to help every week of the year.
We need 1000 gifts.Forget the secret santas and token gifts for people who don't need them-do this instead https://t.co/TdGFfXpaNJ #kindness https://t.co/2ExC6y6LPD
— Jaime Thurston (@jaimethurston) November 23, 2017
Five projects have so far been selected to receive gifts available to buy from the wish lists:
- Emmeline’s Pantry
- Sutton Women’s Centre
- Berkshire Women’s Aid
- St. Richard’s School in Hanworth
- Camberley All Night Cafe for the Homeless.
The Amazon Wish Lists range from toys and books to beauty products and clothing.
13. WeGiveIt
For every 3 videos you watch on WeGiveIt on Black Friday the company will donate £1.00 to charity.
- Alternatives to Black Friday launches with opportunities for charity participation (8 February 2017)
- How some retailers are using Black Friday for fundraising and social good (25 November 2015)
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.