Although Giving Tuesday is the international response from charities and causes to the commercial focus of today’s Black Friday, that doesn’t stop charities fundraising and organisations giving today.
Here are a few examples of fundraising campaigns on Black Friday together with campaigns using the day to promote their future fundraising campaigns.
1. The Big Give Christmas Challenge
The UK’s largest matched giving campaign for charities takes place on Giving Tuesday this year, 29 November.
— The Big Give (@BigGive) November 25, 2016
2. Black Pie Day
There are puns galore going free today on Black Friday. Here is one campaign benefiting Shelter.
— Pieminister (@pieminister) November 25, 2016
— Shelter (@Shelter) November 25, 2016
3. Christmas is coming
St Margaret’s Hospice is using a Black Friday discount code to sell even more Christmas cards.
— St.Margaret'sHospice (@st_marg) November 25, 2016
Last year Fat Face declared it would not join in the sales frenzy of Black Monday but donate to charities instead. It is doing so again.
— Fat Face (@FatFace) November 25, 2016
It has just followed up with a thank you of its own on Black Friday:
— Fat Face (@FatFace) November 25, 2016
Others are taking a similar approach, including Patagonia which is donating to environmental organisations:
— Patagonia (@patagonia) November 25, 2016
5. Low cost membership
Sometimes you don’t need to offer a price reduction when you are confident of the value of your offer. In this vein Civic Voice has promoted its £10 a year individual membership fee as “one of the biggest bargains” you’ll see on Black Friday.
6. Different day, same ask
Of course, there’s nothing stopping you from fundraising on Black Friday. Here is Breakfast in a Bag and its efforts to provide breakfast to people who are homeless in London. No price reduction of course: just a request for support.
— Breakfast In A Bag (@breakfastinabag) November 25, 2016
7. Companies doing the right thing
Charities don’t always have to ask their corporate friends to support them: plenty of them will eschew Black Friday’s discounting and turn it into a giving opportunity.
— What You Sow (@whatyousow) November 25, 2016
8. Orange is the new black
Who said it had to be Black Friday? Prostate Cancer UK are encouraging us to look ahead to a week’s time and Orange Friday:
Did we mention that there are plenty of opportunities for puns on ‘Black Friday’?
World Jewish Relief turned the day into #LackFriday, the campaign featured “photos of the people we support and boast a special offer deal of just £5 to help provide warm clothes, warm meals, warm homes or warm hearts through our befriending and homecare support services”.
— World Jewish Relief (@WJRelief) November 25, 2016
More on Black Friday, fundraising and giving
— Mashable (@mashable) November 25, 2016
— Big Comfy Bookshop (@bigcomfybooks) November 24, 2016
— Charity Bank (@CharityBank) November 24, 2016
On this 'black Friday' check out the online charity shops. I've been finding some cracking gifts. We don't need new shit….get creative!????????????
— Charlotte Church (@charlottechurch) November 25, 2016
— Nick Temple (@nicktemple1) November 25, 2016
Instead of buying a load of crap we don't want on #blackfriday, I've got a better idea. How about we all donate £5 to a charity instead?
— AngryBritain.com (@AngryBritain) November 25, 2016
It's Black Friday.
Be nice to retail folk.
If you shop, buy something to donate to a local charity.
Put a lil' good in the world.
— Nicole Brinkley (@nebrinkley) November 25, 2016
Just read a tweet suggesting giving £5 to charity instead of wasting money on Black Friday. 1st charity to reply to this tweet gets my fiver
— Simon Fisher (@AbsoluteTorquay) November 25, 2016
— Turner PR (@TurnerPR_UK) November 15, 2016
- Have we missed your Black Friday fundraising campaign or promotion? Let us know in the comments below.
- We covered Black Friday fundraising by retailers last year too.
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