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FatFace counters Black Friday with Thanks for Giving campaign

FatFace counters Black Friday with Thanks for Giving campaign

FatFace is donating £100,000 of the profits it made on to good causes instead of  offering discounts in its stores and online.

Profits from sales made in-store or online between 21st and today (28th November) will all go to local charities including Wales Air Ambulance, Bath Cats & Dogs Home, Chilterns MS Centre, The Meath Epilepsy Trust and Lyme Regis Lifeboat.

To raise further funds, FatFace has also asked people to donate on its Thanks for Giving campaign page, while fundraising also took place throughout the week with staff taking part in a variety of events including sleeping out in the cold, cycling Hadrian’s wall, cycling the length of the Midlands, bake sales, Christmas jumper days, pub quizzes and sponsored silences.

During last year’s Black Friday, FatFace donated almost £200,000 to 221 charities local to its stores and chosen by its staff.

The FatFace Foundation, the brand’s charitable arm which launched in 2009, aims to raise and distribute £1m by 2018, and has also produced an online booklet with case studies showing how last year’s Thanks for Giving campaign has helped some of its partner charities.

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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