Shirtmaker TM Lewin has announced National Shirt Exchange Week during which it will help fundraise for the housing and homelessness charity Shelter. From 26 September to 2 October the company is inviting the public to bring in any unwanted shirts to their nearest TM Lewin store and they will be donated to Shelter for them to sell in their shops.
In addition, the company will donate £2 from the sale of every shirt purchased throughout the week to Shelter.
Those that can not visit a TM Lewin store can still take part online. Online shoppers will be sent a donation bag enabling them to take their unwanted shirts into their local Shelter store.
To promote National Shirt Exchange Week the company “will be building the biggest ever house made of shirts” in Paternoster Square, London on 26 September and in Spinningfields, Manchester on 28 September.
The company’s Managing Director Geoff Quinn has already said that he will be donating several shirts, and journalist Jon Snow and Idris Elba from ‘The Wire’ are both going to be donating signed shirts to be auctioned in aid of Shelter. Leon Doyle from the recent series of ‘The Apprentice’ has 20 old shirts he is donating to support the campaign.
[Video at http://www.youtube.com/v/Nct8oReBbIQ is now private]
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