World Cancer Research Fund selects PTF
Howard Lake | 24 January 2007 | News
World Cancer Research Fund has chosen Personal Telephone Fundraising Limited (PTF) following a three-way agency test. The telemarketing agency will be working with the charity to develop existing donors, as well as recruiting new donors by paperless direct debit.
Karen Sadler, Fundraising Director at WCRF said: “Given the importance and size of our telephone fundraising programme, we tested PTF against NTT and The Phone Room in October 2006, and giving consideration to a broad range of assessment criteria, we are delighted to be working exclusively with PTF during 2007.”
Founded in May 2002, PTF Ltd is an independent outbound telemarketing agency working with 30 UK charities.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.