Sponsor entices journalists to launch with offer of charity donation
Howard Lake | 4 October 1996 | News
Crusaid managed to secure a packed room of journalists at the launch of its Internet guide to HIV and AIDS after a corporate sponsor offered to donate £50 to the charity for each journalist that turned up.
If you are short of journalists coming to a press launch, you could always entice them with a corporate donation to the charity.
Glaxo Wellcome offered the £50 donations and it seemed to work. Caroline Bullock, Communications Director at the company, said that she thought this was the first offer of its kind. “It just seemed like a good idea as a way of encouraging media interest”, she told Third Sector magazine.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.