Morrisons chooses Asthma UK as Charity of the Year
Howard Lake | 13 December 2006 | News
Staff at supermarket Morrisons staff have voted Asthma UK to be their Charity of the Year for 2006/2007. The supermarket will help to raise money for the charity by customer fundraising, cause related marketing and through event-based fundraising by Morrisons employees.
Customers who visit Morrisons stores will be able to buy a number of asthma-related products featuring Bagpuss, the charity’s mascot. This week has also been dedicated to the charity with volunteers visiting Morrisons supermarkets up and down the UK to raise money.
Morrisons’ previous fundraising record for its Charity of the Year partnership was £1.5 million.
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Asthma UK will be setting up a dedicated hotline for staff from Morrisons to call to equest fundraising resources such as t-shirts and posters.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.