Runners’ favourite charities revealed
Melanie May | 26 April 2016 | News
The National Trust, Help for Heroes and Cancer Research UK are the three most popular charities among runners, according to data insight company Starcount.
Ahead of last weekend’s London Marathon, Starcount analysed Twitter data to uncover the charities most followed by the running community, and therefore the most likely to raise substantial sums in the event.
Children’s charities, armed forces charities and green charities were the most popular causes, with 44 per cent of runners following at least one children’s charity. 25 per cent follow at least one green charity and 17 per cent follow an armed forces charity.
On an individual basis, the data shows National Trust to be the most popular charity with runners, followed by Help for Heroes and Cancer Research UK.
Charity % of running followers
National Trust 11%
Help for Heroes 10%
Cancer Research UK 9%
Macmillan Cancer Support 8%
British Heart Foundation 8%
Mind 7%
Royal British Legion 7%
NSPCC 5%
WWF 5%
The Prince’s Trust 5%
Clive Humby, chief data scientist at Starcount, said:
“In this study, Starcount analysis has been able to combine data on both running and charity Twitter fans in order to determine not just the most popular charities, but those most likely to receive sponsorship specifically on the London Marathon weekend.”
Advertisement
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.