Add ‘frugging’ and ‘sugging’ to your fundraising lexicon
Howard Lake | 7 June 2006 | Blogs
UK Fundraising is clearly not as au fait with fundraising jargon as we thought we were. “Frugging” and “sugging” were new to us, but now we’ll be dropping them into conversations whenever we can.
The rest of the fundraising world might well be smiling knowingly at these two words, but UK Fundraising’s Howard Lake hadn’t got a clue what they meant until they were explained on the trust-fundraising email discussion list.
Matt Ide, Fundraising Researcher at Arthritis Care, explained what the related words meant.
“Sugging“, he wrote, “is selling under the guise of market research and frugging is fundraising under the guise of market research. These occur when organisations build databases or generate sales leads, while claiming to be conducting market research.
So, at last, a word to describe those charity questionnaires, thankfully no longer so common as they were, which asked you rather pointless questions such as “do you think extreme violence against children is good or bad?”
If you have come across unusual fundraising jargon then do let us know.
For the full details on sugging and frugging, including two sample letters, visit the US Marketing Research Association.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.