First #GiveMe5 campaign raises £25,000 in a day
Howard Lake | 30 January 2015 | News
Online giving platform Localgiving’s #GiveMe5 campaign yesterday raised £25,000 for 365 organisations around the country, in just 24 hours.
The matched giving campaign offered to match fund 1,000 £5 donations made to the small or local charities that are listed on Localgiving.com. Unlike other matched giving campaigns, such as that run by The Big Give, the #GiveMe5 campaign was not available on a first-come first-served basis. Instead, the donations that would be matched were selected at random.
The campaign focused on £5 donations. Other sums could be donated of course, but they would not be eligible for matching.
My donation to a choral society was not matched, I have just learned. But that hasn’t detracted from making the gift.
Indeed, #GiveMe5 will return to Localgiving.com for one day next month on 25 February 2015, offering the same chance of doubling your £5 donation.
Localgiving has run other matched giving campaigns including Triple Tenner Tuesday to mark Giving Tuesday UK.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.