Workplace Giving UK offers £10 top-up on Giving Tuesday donations
Howard Lake | 18 November 2014 | News
Workplace Giving UK is marking the UK’s first GivingTuesday by offering to boost donations made on their site and the day itself and in the week following.
Employees who sign up to a Workplace Giving/Payroll Giving scheme on 2 December 2014 and in the following week will be given an additional £10 if they donate to any charity featured on the Workplace Giving UK website.
Managing Director of Workplace Giving UK Peter O’Hara explained why the company was making the offer. He said:
“#GivingTuesday is a great opportunity to put charitable giving at the top of the agenda in the run up to Christmas but we wanted to do something that would mean that the generosity of employees had a lasting effect. By encouraging employees to sign up to Workplace Giving rather than giving a one off donation not only will the charities of their choice receive donations as tax effectively and seamlessly as possible but employees also continue to give for an average of 8 years via their pay”.
He pointed out that a £10 a month donation from a higher rate tax payer could be worth over £1,600 to the charity over the lifetime of their giving (£10 net becomes £16.67 gross to charity, which over eight years totals £1,600.32).
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Making the most of #GivingTuesday
As well as encouraging more employers to mark Giving Tuesday by setting up a payroll giving system, Workplace Giving UK is asking companies that already run such a scheme to mark the day.
The company suggests that employers remind their workforce that they can donate to any charity they might wish to straight from their pay. Workplace Giving has two emails which they ask companies to send out to all employees at the start and on the last day of the campaign, so they can easily sign up online.
Workplace Giving will also be encourage every employee who does start giving as a result to share what they have done on social media and join the #unselfie movement, one of the hallmarks of the #GivingTuesday campaign internationally.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.