Swedish Childhood Cancer Foundation’s hair-raising fundraising campaign
Howard Lake | 14 October 2014 | Blogs
Sometimes you don’t have to think up a completely new idea for a fundraising campaign. On occasion you can simply react to or take advantage of another popular campaign, and turn it to your charity’s advantage.
That is what the Swedish Childhood Cancer Foundation has done with its new ‘hair-raising’ campaign.
Earlier this year Swedish shampoo company Apotek produced a striking interactive video campaign on metro platforms. As a train pulled in, the model’s hair swished in the wind, as if blown by the train. It attracted a lot of attention.
The Swedish Childhood Cancer Foundation has made the most of this advert by creating a version of their own “to show the reality we face every day”.
The imagery of 14-year-old Linn staring out of the poster, with no hair, and blinking, is striking, as can be seen from the reactions of passengers on the platform. There is of course a call to action, to text to donate 50 Kronor.
[youtube height=”450″ width=”800″]https://www.youtube.com/watch?v=064ipuBiWDg[/youtube]
Has your charity piggy-backed on a popular advert to get your fundraising message across? Did it work?
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.