Hello Market offers personalised charity greeting cards
Howard Lake | 22 July 2014 | News
Hello Market, the specialist in personalised marketing print, has created a range of greetings cards that feature a chosen charity as well as personalised content for the sender and receiver.
The cards are designed and personalised online. Charities and fundraising groups that work with Hello Market have to invite supporters to visit the greeting cards site where they can choose from a range of year-round greetings cards, personalise them with photo upload options, and include the charity or fundraising group’s logo on the back.
Hello Market prints each card and posts it out to the named recipient.
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The company can also handle multiple personalised cards, such as at Christmas. Users can upload their spreadsheet of recipients, pick and personalise their card, and Hello Market will then print and send them all out.
How much will they raise?
Hello Market donates 10p plus 10% of the print and production cost of every card to the featured charity.
The greetings card market is still large. Tony Kemp of Hello Market said:
“Britons now spend around £1.3 billion a year on single greetings cards and this is a totally risk-free way for fundraising groups of all aims and sizes to get a greater share of that market.
“What we aim to do is open up the all-year round greetings card market to fund raisers. Whether it’s birthday cards, Mother’s Day cards, wedding or congratulations cards, charities can benefit from every single sale of cards sent out with their logo on the back”.
There is no sign-up fee for charities or groups.
Kemp added:
“All they need to do is let us know they’d like a landing page – which is designed to look like their own branded site – and we do the rest. We also supply specific-to-the-charity banner ads to use within email marketing campaigns, newsletters and websites to help fund raisers promote their personalised charity cards to their supporters”.
Charities already using the service include St John’s Ambulance, the Born Free Foundation and the Thai Children’s Trust .
St John Ambulance card from Hello Market
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.