New telephone fundraising suppliers listed
Howard Lake | 1 November 2005 | News
UK Fundraising has added three new entries to the telephone fundraising category of its directory of suppliers of services and products to fundraisers. Telephone fundraising appears in the direct marketing section of the directory.
The telephone is an effective fundraising tool used by thousands of charities and local groups in many ways. It is therefore a key element of the UK Fundraising suppliers directory.
The telephone is used to recruit new donors, reach lapsed supporters to reactivate their giving, renew memberships, secure Gift Aid declarations, find out more about supporters’ interests, and in many other ways.
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Many charities now integrate the telephone into their fundraising campaigns. For example, over recent years charities in various countries have learned that the telephone can work well with email messages: some recipients will prefer to give over the phone in response to such an appeal, rather than online. Similarly, universities in particular have found that email messages alerting supporters to an upcoming telephone fundraising call can improve the response rate.
The first three suppliers to feature in this category are Personal Telephone Fundraising, GoGen, and MSI Charity Telemarketing.
Personal Telephone Fundraising offer the three principal telephone fundraising services of donor acquisition, donor development, and donor retention, together with other specialist services, many of which they say they have pioneered.
GoGen offer donor acquisition and development, together with specialist services such as legacy, corporate prospecting, market research, and new Gift Aid declaration. They work only for charities and not-for0profit organisations.
Founded in 1988, MSI Charity Telemarketing have helped charities promote their fundraising activities by telephone or mail. They offer telephone canvassing for lottery members, raffle ticket sellers, home money box collectors, workplace competitions, promotional badges in retail outlets, and collection tins in shops. They also provide a range of direct mail and database services.
Find the telephone fundraising listings in the UK Fundraising supplier directory.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.