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What would make donors more confident about giving over the phone?
Howard Lake | 2 November 2005 | News
Research by fast.MAP has revealed what would make donors and supporters more comfortable about giving to charities over the telephone.
In a recent survey fast.MAP found that over 30% of people questioned said that they were concerned about giving credit and debit card details over the phone.
When asked what would make them feel more secure during such a telephone call:
* 53% said they would feel secure if they received a donation form through the post.
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* 31% would prefer a website link so they can find out more about the charity and what their donation would be used for.
* 24% said that they would feel secure if the charity’s registration number was given so they can verify that it was a real charity.
fast.MAP surveys 10,000 profiled respondents over the web every month.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.