Web Watch on arts organisations

Howard Lake | 28 November 1998 | News

Jason Potts examines how arts organisations are using the Internet in this month’s Web Watch column in Professional Fundraising magazine. He notes the value to the Royal Opera House’s Web site of corporate sponsorship from Cable & Wireless. Although he liked the free screensaver at the ROH site, he felt that none of the three arts organisations’ sites featured (Royal Opera House, National Theatre, and US Museum of Modern Art) worked hard at promoting membership. “Surely some of the craft which is being applied to the front end of these sites should be used in the business end of recruitment and retention of members or donors?” he asked.