Fifty £100 prizes in London this week to donate to charity
Howard Lake | 19 October 2005 | News
Heart 106.2 FM, the London music radio station, and CAF (Charities Aid Foundation) are jointly promoting charitable giving in London with the Light Up London campaign, which will run from this week’s National Giving Week until the week before Christmas. The campaign kicks off by offering 50 prizes of £100 to donate to a charity of the listener’s choice.
The Light Up London campaign runs from 14 October – 18 December and encourages listeners to raise money for charity. Heart 106.2 FM listeners will be asked to sponsor one of the 70,000 light bulbs used to light up Oxford Street this Christmas for a minimum donation of £5.
Donations will benefit three charities – Breast Cancer Campaign, Great Ormond Street Hospital and Centrepoint.
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Listeners are encouraged to donate online at www.lightuplondon.co.uk, administered by CAF, or in Debenhams stores in the capital. The site includes scrolling thank you messages to recent donors, and an attractive variation on the thermometer-like appeal totaliser: watch how far up Oxford Street will be lit based on donations to date.
At the beginning of the campaign, Heart 106.2 FM and CAF will be running a £5,000 giveaway competition for National Giving Week. Fifty listeners and visitors to the site will each win £100 to donate to their favourite causes.
Led by CAF, National Giving Week encourages donors to make their giving more effective, challenges companies to get more involved in their communities, and helps ensure small and medium-sized charities make more of their fundraising.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.