New online shopping service offers affinity income
Howard Lake | 18 July 2005 | News
Halochoices, the online member benefits programme that offers discounted shopping on the internet, is offering to donate 66% of its fee for every new member generated by a charity.
Halochoice members pay £15 a year to access the site’s benefits, and it is offering to donate £10 for each new member recruited by a charity. Charities can earn recurring income if the member renews each year.
To help drive conversions Halochoices will offer partner charities a version of their site branded in the name of the charity. It will also create a web page that a charity can use to promote itself to its supporters, including the promotion of its own goods and services.
Halochoices says that it already has a membership of over 200,000 individuals.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.