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Daily Mirror and British Gas support multi-charity SMS appeal

Howard Lake | 23 October 2003 | News

The Daily Mirror and British Gas are supporting a mobile phone donation campaign for the seven charities that make up the Here to Help campaign.

Consumers are being encouraged to donate using a premium rate SMS, with donations being used by the charities to tackle UK household poverty.

 

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The technical element of the appeal is being handled by the Mirror Group’s mobile arm Arrow Interactive. Each SMS costs £1.50 of which 67p is received by the charities. Donors receive a message with statistics about poverty in the UK.

 

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