Charity Technology Trust (CTT) has agreed to take over the operation of smstextgiving Ltd, a social venture set up two years ago to promote a culture of donating to charity via mobile.
Smstextgiving’s service is used by over 40 charitable organisations.
Steve Whitfield and Graham Burroughs, the founders of smstextgiving, have transferred the operation of the organisation to CTT because they felt it was better able to offer a broader range of new media technology services and support to charities.
CTT already works with over 120 UK charities, including Age Concern, Amnesty International and The Woodland Trust.
CTT say that, following their acquisition of smstextgiving, they will be developing new initiatives to provide charities with innovative ideas for the use of mobile as part of a charity’s fundraising and communication strategies.
SMStextgiving has been running a campaign to increase the value of text message donations by the creation of a “National Charity Rate”.