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WWF reports impressive online affiliate marketing statistics

Howard Lake | 13 July 2005 | News

WWF-UK’s online affiliate marketing campaign to promote adopting an animal has worked very well to date, with an average click through rate of 18.10%, and on on-site conversion rate of 2.17%.

WWF-UK’s affiliate marketing campaign is conducted with DGM-UK, and encourages people to give at least £2 a month by direct debit to adopt an animal.

The environmental charity is currently offering website owners a range of commissions:

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1 – 24 direct-debit sign ups: £11.50 per sign up
25 – 49 direct-debit sign ups: £15 per sign up
50+ direct-debit sign ups: £17.50 per sign up

The charity offers a cookie length of 30 days.

WWF-UK also uses the DGM-UK affiliate network to promote its membership campaign. The charity reports that this online campaign is generating a click through rate of 11.4%, and on on-site conversion rate of 1.2%

Its current commission rates for membership are:

1 – 24 direct debit sign ups: £15 per sign up
25 – 49 direct debit sign ups: £20 per sign up
50 + direct debit sign ups: £25 per sign up

It too offers a cookie length of 30 days.

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