WWF reports impressive online affiliate marketing statistics
Howard Lake | 13 July 2005 | News
WWF-UK’s online affiliate marketing campaign to promote adopting an animal has worked very well to date, with an average click through rate of 18.10%, and on on-site conversion rate of 2.17%.
WWF-UK’s affiliate marketing campaign is conducted with DGM-UK, and encourages people to give at least £2 a month by direct debit to adopt an animal.
The environmental charity is currently offering website owners a range of commissions:
1 – 24 direct-debit sign ups: £11.50 per sign up
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25 – 49 direct-debit sign ups: £15 per sign up
50+ direct-debit sign ups: £17.50 per sign up
The charity offers a cookie length of 30 days.
WWF-UK also uses the DGM-UK affiliate network to promote its membership campaign. The charity reports that this online campaign is generating a click through rate of 11.4%, and on on-site conversion rate of 1.2%
Its current commission rates for membership are:
1 – 24 direct debit sign ups: £15 per sign up
25 – 49 direct debit sign ups: £20 per sign up
50 + direct debit sign ups: £25 per sign up
It too offers a cookie length of 30 days.
- Voluntary Sector magazine features online fundraising (14 July 2005)
- Law Society Charity donates over £400,000 last year (14 July 2005)
- Charities missing out on £1.4 billion through low profile of payroll giving, says CAF (22 July 2005)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.