Oxfam's e-mail newsletter incorporates video
Howard Lake | 12 August 2004 | News
Oxfam GB’s August 2004 supporters e-mail newsletter is incorporating video to add impact to the news.
The newsletter contains seven summary news items which link to the charity’s Web site. Two of them, including the lead story, include links to videos. These feature Oxfam’s work with ‘nightdwellers’ in Kitgum, Uganda, and a visit by actress Michelle Collins to an Oxfam-funded project in Armenia.
The videos are not of course downloaded with the e-mail newsletter. Instead, the reader clicks on them as suggested and views a Web-based version of the newsletter which launches the video. You can, however, view the videos from relevant pages on the Oxfam site.
Advertisement
In fact, the videos and newsletter are not hosted on Oxfam’s own Web site but on that of their partner Streamcity, which handle Web streaming, video streaming and Flash video services.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.