Bmycharity hosts online fundraising knowledge share
Howard Lake | 17 January 2004 | News
Bmycharity, the online fundraising service, is holding its next online fundraising knowledge share conference on 19 January 2004 at the MWB Business Exchange in Trafalgar Square, London.
The conference will focus on practical ways in which online fundraising can help build income and gather valuable donor intelligence. At the event Bmycharity will introduce the Bmycharity Four Front Fundraising model which “provides a simple but effective way to segment supporters and allocate fundraising resources most effectively.”
Jon Hinkley from Greenstone Data Solutions will speak at the event. He is an expert in data mining and intelligent direct marketing techniques who will provide an overview of the benefits of the data that charities can gather through online fundraising using Bmycharity’s services. Jon’s team has studied some sample Bmycharity data and he will highlight some insights into the role of online fundraising in targeting particular demographic groups.
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The event will include an interactive session in which Bmycharity will invite delegates to propose and consider a number of options and select the most viable. Contributors will be eligible for a range of prizes.
Contact Ben Brabyn at Bmycharity.com.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.